Why Part 3 Was Started – My WHY

Why Part 3 Was Started – My WHY

SMALL BUSINESS HELP IS A JOURNEY – NOT A DESTINATION When I started Part 3 Sales & Marketing Consultant I was coming off the back of over 35 years of experience in small business, franchising, business management and business development. Sounds impressive...
Your Perfect Client – Do you know yours?

Your Perfect Client – Do you know yours?

Who is Your Perfect Client? When I speak with business owners around Australia an overwhelming majority say that they need more leads. Their biggest challenge lies in finding more clients. Of course, they are all referring to the top line of the P&L. The sales....
Small Business Strategy for Improvement

Small Business Strategy for Improvement

Business improvement takes a strategic change approach by its owner. And whilst the subject of many articles, discussions, forums and groups, ‘improvement’ is very much a relative term. To the small business owner who is facing the back door and simply cannot see a...
Why is it important for a business to have a Secret Sauce

Why is it important for a business to have a Secret Sauce

What’s your Secret Sauce What’s your money shot? Your deliverable that makes dealing with you a no-brainer for customers and clients? Your secret sauce? Secret sauce for a chef is what makes his meal unique and the best. It’s their very own product, unique service or...
Marketing Vs Sales Vs Business Development

Marketing Vs Sales Vs Business Development

Do you understand the differences between ‘Sales’, ‘Marketing’ and ‘Business development’? What do you think of when someone mentions the term ‘business development?’Is it that annoyingly optimistic person you used to work with? Or...
Small business owners – Are you doing too much?

Small business owners – Are you doing too much?

As a small business owner you may need to wear a number of different hats at any one time. Particularly if you are alone in the business, a solopreneur.  You may be doing your own marketing. Your own business development. Your own sales, administration, operations,...